Snapchat has got rid of an advert from its platform that it says “makes light of domestic violence”.
The advert, which is for a sport, asks customers if they might “rather slap Rihanna or punch Chris Brown”.
It seems to reference Chris Brown’s conviction for assaulting Rihanna in his automobile in 2009 whilst they have been relationship.
Snap informed Newsbeat the advert, which used to be best printed in america, used to be printed “in error” and were got rid of instantly.
Ads at the social media platform are topic to a overview procedure, whilst it additionally has a listing of banned content material.
Snap mentioned: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”
“We are sorry that this happened,” it added.
American activist Brittany Packnett picked up on a tweet from Royce Mann, which referred to as the advert “tone deaf”.
The daughter of former presidential candidate Hillary Clinton, Chelsea, mentioned the advert being authorized used to be “awful”.
Other Twitter customers have referred to as it “disgusting” and “disrespectful”.
Snap’s advertising policy is outlined on its website and comprises data on its overview process.
“All advertisements are topic to our overview and approval. We reserve the fitting to reject or take away any advert in our sole discretion for any explanation why.
“We additionally reserve the fitting to request changes to any advert, and to require factual substantiation for any declare made in an advert,” it says.
There could also be a listing of banned content material, together with “stunning, sensational, or disrespectful content material”.
The controversy comes as Snapchat offers with a drop in worth following Kylie Jenner announcing she is “sooo over” the app.
The new update, which has no longer been won smartly, has made ads extra distinguished via striking them in between tales.
Newsbeat is looking for remark from Would You Rather?