LiveLike, a startup that powers VR streaming stories for broadcasters like FOX Sports and Sky, has raised a $nine.6M Series B spherical led via Greycroft Partners and Lepe Partners. This brings total funding raised to simply over $23M.
As a refresher, LiveLike’s VR revel in assist you to make a selection other digicam angles, take a seat in and go searching a digital “suite”, view pre-produced content material and more. We’ve looked at the experience before, and assume it’s a lot more interactive than VR answers that simply supply audience with a floating display screen to watch the sport.
LiveLike is basically identified for this white-labeled app that it supplies broadcasters. These closely custom designed apps let rights holders make a selection how they would like to make VR content material to be had to customers. Some come to a decision to make reside content material to be had (like FOX Sports with the MLS Cup), and a few make a selection to have accomplished VR pictures of previous carrying occasions. Either manner, LiveLike will energy the VR distribution (and steadily the manufacturing) for the specified occasions.
In 2017 LiveLike produced 76 video games in 5 nations, and streamed over 300 hours of unique VR sports activities content material.
The VR startup has additionally set to work with leagues and federations – just like the French Tennis Federation, in a job that has them generating a complete carrying match and making that VR flow to be had to any broadcasting spouse that wishes it. Miheer Walavalkar, Co-founder and Chief Business Officer of LiveLike defined that it is a wonderful means for the startup to gain a large number of consumers (i.e broadcasters) immediately. Instead of coming near networks in my view, league-level offers let LiveLike sing their own praises its tech to a host of broadcasters immediately, which will finally end up with them liking LiveLike sufficient to rent them for long run, unrelated carrying occasions.
LiveLIke plans on the use of the investment to make stronger normal expansion, particularly build up the structure wanted to make stronger reside streaming on this sort of massive scale. The startup may be identified to experiment with other applied sciences inside of VR – as an example closing 12 months the introduced a function that integrates their streaming app with Facebook so you’ll be able to invite pals into your digital “suite” and hangout and communicate whilst observing the sport. They’re additionally actively having a look at AR and MR as techniques to create new viewing stories for broadcasters (and in the long run audience).